Marketing Specialist

Full-timeRemote$50k - $75kMarketing

About This Role

As a Marketing Specialist at MomonaTech, you'll drive brand awareness and user acquisition for innovative tech solutions that transform lives across Africa. You'll develop and execute comprehensive digital marketing strategies that connect our fintech and agricultural platforms with users who need them most. This role combines creative campaign development with data-driven optimization to grow our user base and establish MomonaTech as a leader in African technology innovation.

Key Responsibilities

Develop and execute comprehensive digital marketing campaigns across multiple channels
Manage and optimize social media presence and community engagement strategies
Analyze campaign performance, user behavior, and conversion metrics to drive optimization
Create compelling content including blog posts, social media, email campaigns, and landing pages
Collaborate closely with product, sales, and engineering teams to align marketing with business goals
Track, report on, and optimize key marketing KPIs and ROI metrics
Manage email marketing campaigns and lead nurturing sequences
Conduct market research and competitive analysis to identify growth opportunities
Develop and maintain brand guidelines and marketing collateral
Plan and execute product launches and go-to-market strategies
Optimize website and landing pages for conversion and user experience
Stay current with digital marketing trends, tools, and best practices

Requirements

3+ years of experience in digital marketing with proven campaign results
Expert proficiency with marketing automation platforms (HubSpot, Marketo, or similar)
Strong analytical skills with experience using marketing analytics tools (Google Analytics, Mixpanel)
Excellent content creation and copywriting skills for various marketing channels
Deep experience with SEO, SEM, and social media marketing strategies
Proficiency in email marketing, lead nurturing, and customer journey mapping
Experience with A/B testing, conversion rate optimization, and marketing attribution
Strong understanding of digital advertising platforms (Google Ads, Facebook/Instagram Ads, LinkedIn)
Content management system experience (WordPress, or headless CMS platforms)
Graphic design skills or experience working with design tools (Canva, Adobe Creative Suite)
Understanding of marketing automation, CRM systems, and sales enablement
Bachelor's degree in Marketing, Business, Communications, or related field preferred

What We Offer

Competitive salary range of $50k - $75k with performance-based bonuses
Fully remote work environment with flexible scheduling
Access to all major marketing tools, platforms, and software subscriptions
Annual marketing conference and training budget for professional development
Creative and dynamic work environment with opportunities for innovation
Collaborative team culture with regular strategy sessions and brainstorming
Performance incentives and recognition programs for outstanding results
Modern remote work setup with high-speed internet and equipment stipends
Comprehensive benefits package including health insurance and retirement plans
Opportunities for career advancement and specialization in marketing areas
Paid time off, mental health days, and work-life balance support

Quick Facts

Full-time

Remote

$50k - $75k

Marketing

How to Apply

Review the job details and requirements above

Prepare your resume and portfolio (if applicable)

Complete the application form with your information

Start Application Process